Sunnyside Up Farmer Market

Created as a collaborative branding project with my classmates, Sunnyside Up Farmers' Market explores how thoughtful design can make local markets feel more welcoming and memorable. Inspired by the warmth of a sunny morning, our team developed a cheerful visual identity centered around Eggie, a playful mascot that brings personality to the brand and encourages community engagement through interactive campaign ideas. Together, we created a brand that celebrates fresh produce, local businesses, and the joy of shopping together.